Website is the foundation of any digital marketing strategy simply because all roads lead back to the website. Whatever marketing strategy you use, you will always lead visitors to the website where they can find more information and complete the action you want them to complete (eg. Contact you). Every time a visitor arrives on your website, they will have some questions that they hope you will answer. The job of the website is to answer any questions a potential customer might have about your company, services, process, customer service, or anything else in a simple and understandable way. If a potential customer arrives at your website and they can’t find the answers they need, they will turn around and look for other companies.