Remodeling · Tucson, AZ·Client since 2025
August 2026: 298 Google Ads Clicks and 17 Leads — Beloved Built's Best Month of the Year
Jeremiah Patton runs Beloved Built, a remodeling company in Tucson, Arizona — kitchens, bathrooms, whole-home work. Tucson remodeling is competitive, and remodel jobs are big-ticket: one good lead can be worth tens of thousands. Missing from Google is expensive.
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Jeremiah brought us in for the full setup: monthly marketing on the website, Local Services Ads, and Google Ads. SEO builds the long-term foundation while the ads keep the phone busy in the meantime — each channel covering the other's weak spot.
This spring, Beloved Built's website forms moved into an embedded CRM widget, and Google Ads stopped seeing the form leads. In April and May the account reported just 5 conversions on $7,005 of spend. We rebuilt the tracking so every ad-driven form fill is reported back to Google, then tightened the campaign: negative keywords to cut competitor and do-it-yourself searches, new ad copy built on verified proof (4.9 stars on Google, BBB A+, licensed and insured), and extra sitelinks and callouts.
Then August broke out. Google Ads brought in 298 clicks — the most of any month in 2026, and 54% more than the 194 a month in April and May — while the average cost per click fell from $18.06 to $13.81. Those clicks turned into 17 leads (calls and form fills), the most of any month this year; the best month before that was January, with 15. Each lead cost about $242, down from $350 in July.
Search keeps doing its part too: over fifteen months, monthly Google search clicks grew from 62 to 94, with a peak of 115 in May 2026, and monthly impressions more than tripled, from 1,994 to 6,624.