Google Marketing for Contractors & Local Service Businesses

Stop Renting Your Leads. Own the Machine That Makes Them.

Most local businesses rent their leads — from shared-lead platforms, or from agencies that “do SEO” and hope. Our clients own a machine built for Google domination: website, Maps, ads, and tracking that shows what every dollar did. Built by a small team that treats you like a partner, not a ticket number.

Book a 20-Minute Call →

You leave knowing your market and your math — whether you hire us or not.

Chuck the Contractor20K+ subscribers · 2M+ views Watch Now →

02Who it's for

Who This Is For

If your customers search Google to find someone like you, we can help you show up first and win the job.

  1. 01

    Contractors of All Trades

    Remodelers, plumbers, HVAC, electricians, roofers, landscapers, painters — trusted by hundreds of local businesses across the country.

  2. 02

    Groundwater Companies

    Well drillers, pump installers, water treatment specialists. A niche most agencies don't understand — we do.

  3. 03

    MSPs & IT Service Providers

    IT support, managed service providers, technology consultants. Local service businesses that happen to be in tech — same playbook, same results.

  4. 04

    Other Local Service Businesses

    Cleaning companies, pest control, auto shops — if your customers go to Google to find someone like you, our system works for your business.

Chuck on a job

03The machine

Most Marketing Chases Leads. Our Clients Own the Machine.

Most agencies are still running the old playbook — skip straight to ads and hope something sticks. We build a machine from the ground up, layer by layer, so every dollar lands on a foundation built for Google domination and turns into jobs you can count.

The machine, built layer by layer: The Foundation, SEO, Local Service Ads, Google Ads The Foundation SEO Local Service Ads Google Ads

00/ 04Scroll to build

  1. Layer 01

    The Foundation

    This is where your leads actually land — your website and your Google Business Profile. If these aren't right, every dollar you spend on marketing leaks out the bottom. We make sure they convert before we do anything else.

  2. Layer 02

    SEO

    This is how you stop paying for every single lead. When you rank on Google for “plumber near me” or “roofer in [your city],” those calls are free — and they keep coming month after month without ad spend.

  3. Layer 03

    Local Service Ads

    You only pay when a real customer actually picks up the phone and calls you — not for clicks, not for bots, not for tire-kickers. Google's own program for verified contractors, and one of the fastest ways to start getting leads.

  4. Layer 04

    Google Ads

    This is the gas pedal. Once your foundation is converting and your SEO is building, Google Ads lets you buy leads on demand. Need to fill next week's schedule? Turn it up. Booked out? Turn it down. This only works when the layers below it are solid — which is why we don't start here.

04Proof

They Were Where You Are Right Now

These businesses were struggling to get found online. Now they're booked out and turning work away.

01 / 46
Redline Deck logo

Case Study

Redline Deck

$100k+

per deck closed — booked out 12+ months on $0 ad spend

Tyler at Redline Decks hired Adapt less than 6 months ago and is already booked out 12+ months all from organic leads, meaning he spent $0 on advertising. Recently, he closed two decks valued at $100k+ apiece. Needless to say, he's very happy with his investment.

“Adapt has been a fantastic company to partner with! They do a fantastic job with their marketing services but above all their communication is unbeatable. Since hiring Adapt to help with our marketing, our leads have skyrocketed!”
Tyler Smith1 review★★★★★Jan 2026
Midwest Prowash logo

Case Study

Midwest Prowash

$30k

in sales the first 30 days after the rescue

Jake and Luke at Midwest Pro Wash came to us in a time of emergency. They had been running successfully on advertising for months but all of a sudden all leads stopped right in the middle of peak season. Within a week of hiring Adapt, they were getting leads. They cleared 30k in sales in the first 30 days. We continue to work together to navigate their seasonalities and find them the growth they are looking for.

“Adapt Digital Solutions has been the life blood of our business. Once we signed on, Chuck and Dino went straight to work getting our lead flow back up and running. The results have been amazing ever since.”
Midwest Prowash1 review★★★★★Jan 2026
Lex Handyman logo

Case Study

Lex Handyman

400+

Local Service Ads calls in a single month

Wilmer at Lex Handyman first talked to Chuck in December of 2024. As a handyman wanting to get into remodeling, Chuck recommended he ask all of his customers if they needed an estimate for a remodel. The very next day, he quoted a 40k kitchen remodel. Last month he got over 400 calls from Local Service Ads.

“Wow! Amazing experience with an amazing company. Chuck and his team were great to work with and I highly recommend this company if you are trying to take your business to the next level.”
Wilmer Zehr14 reviews★★★★★Feb 2025
Warrior Wildlife logo

Case Study

Warrior Wildlife

2×

revenue doubled in one year

After partnering with us, Warrior Wildlife experienced significant growth in just one year. Following the launch of his new website and a fully optimized online presence, his visibility increased, lead flow improved, and revenue doubled. By building a strong digital foundation and positioning the brand correctly in the market, we helped turn consistent online exposure into measurable business growth.

“Chuck and Dino have been great to work with. Look forward to working with Adapt Digital Solutions well into the future. Thank you.”
jesse huff40 reviews★★★★★Jul 2024
BN Builders logo

Case Study

BN Builders / Exteriors

100+

qualified leads from website + SEO

Over the two years BN Builders has worked with us, they've generated 100+ qualified leads through their website and ongoing SEO. After launching their new site and consistently building their online visibility, they began attracting steady inbound inquiries instead of relying only on referrals. The long-term strategy created predictable lead flow and real growth.

“We have been working with Adapt since last year and had our website built as well as continuing with monthly services to increase our online presence. Dino has been SO great to work with, he is responsive, professional, and has a can-do attitude. Highly recommend!”
Stacie Fischer4 reviews★★★★★Jul 2024
Briggs & Nins logo

Case Study

Briggs & Nins

$220,000

single basement job closed in year one

Anton Briggs started getting consistent leads for the type of jobs he wanted, basement remodels, very quickly after his new website was live. About 12 months in, he closed a deal for $220,000 which was his biggest to date.

“Great company to work with, great communication and best of all measurable results!”
Anton Briggs19 reviews★★★★★May 2024
Mizo Electric logo

Case Study

Mizo Electric

$500k

revenue in their first six months

In the first six months of being in business, Mizo generated close to $500,000 in revenue. After launching their website and building a strong online presence, they were able to attract consistent leads and turn them into real projects quickly. It was a strong start that set the foundation for long-term growth.

“Chuck is great!”
Michael Popovič1 review★★★★★May 2024
Evans Well Drilling logo

Case Study

Evans Well Drilling

Since 2020

year-round well-drilling leads from SEO + Google Ads

After seeing Chuck speak at a groundwater conference in 2020, Kendall Evans of Evans Well Drilling hired Chuck and his team to do SEO. Over the years he has grown and added his family to the company. Living in a rural area, part of his strategy is to show up on Google search for all of the small towns in his large service area. Between SEO and Google Ads, Kendall is able to get the well drilling customers he needs year-round.

“Very high quality service. We had them make a website and do some SEO services for us. They had it done in record time and was better than I could have asked for. Highly Recommend!”
Kendall Evans16 reviews★★★★★Feb 2021
Spartan Homes logo

Case Study

Spartan Homes

40+

custom-home leads per month since 2019

Spartan Homes has been working with Adapt since 2019 and has consistently received 40+ leads per month for custom home builds in their area.

“Working with Charles has been a pleasure. Last year we decided that our website needed a total facelift and we wanted to get more from our website and other online assets. We are getting new leads everyday.”
Krista Layman51 reviews★★★★★Jul 2019
Pennington Law Firm logo

Case Study

Pennington Law Firm

74 → 136

Organic Google clicks per month

Law Firm · Abingdon, Virginia·Client from 2022 to 2026

From 74 to 136 Google clicks a month for a small-town Virginia law firm

Whitney Pennington runs a family-law and estate-planning practice in Abingdon, Virginia — a small town where most new clients start with a Google search for an attorney nearby. When the firm started with Adapt in 2022, the job was simple to state and hard to do: be the obvious first call in its corner of southwest Virginia.

Read the full story

Adapt maintained the firm's website and ran the ongoing local SEO — content, Google Business Profile work, and map-rank tracking across 16 keywords — through a multi-year engagement.

The map keyword 'divorce lawyer near me' moved from an average rank of 8.83 to 1.31, finishing at 100% Share of Local Voice across the scan grid. Organic Google clicks grew from 74 a month to 136, and monthly site sessions went from 134 to 845.

In one recent ~90-day window, the site logged 70 real contact-form submissions (spam filtered out) and 159 click-to-call taps. The engagement has since wrapped up, but the numbers show what steady local SEO does for a practice that lives on nearby searches.

  • 134 → 845Monthly website sessions
  • 70Contact-form submissions
  • 8.83 → 1.31Avg map rank, 'divorce lawyer near me'
Range Water Conditioning logo

Case Study

Range Water Conditioning

715 → 2,172

Monthly website sessions

Water Treatment · Grand Rapids, MN·Client since 2024

Monthly Website Sessions From 715 to 2,172 — 76 Form Fills in ~90 Days

Loren Moody runs Range Water Conditioning out of Grand Rapids, Minnesota, handling water treatment for homes across northern Minnesota — softeners, filtration, the works. Up there, bad water is a fact of life, and homeowners are actively looking for someone who can fix it.

Read the full story

Loren is on monthly marketing with us: ongoing SEO and content on the website, plus steady work on his Google Business Profile across his locations. We track everything, so the results below are measured, not guessed.

The website is busier than it's ever been. Monthly sessions grew from 715 to 2,172 — three times the traffic — and in the last ~90 days that traffic turned into 76 real form fills (spam submissions filtered out) and 51 phone-call clicks. That's a full pipeline for a water treatment company.

Around Grand Rapids, his average map ranking improved from 7.1 to 3.0 across the grid we track. One example of what focused work looks like: for 'fluoride removal,' he went from position 21 — effectively invisible — to #1 on the map in about a month.

  • 76Form fills in the last ~90 days
  • 7.1 → 3.0Average map ranking (Grand Rapids)
  • 21 → 1'Fluoride removal' map position
Beloved Built LLC logo

Case Study

Beloved Built LLC

194 → 298

Monthly Google Ads clicks, Apr–May avg vs Aug 2026

Remodeling · Tucson, AZ·Client since 2025

August 2026: 298 Google Ads Clicks and 17 Leads — Beloved Built's Best Month of the Year

Jeremiah Patton runs Beloved Built, a remodeling company in Tucson, Arizona — kitchens, bathrooms, whole-home work. Tucson remodeling is competitive, and remodel jobs are big-ticket: one good lead can be worth tens of thousands. Missing from Google is expensive.

Read the full story

Jeremiah brought us in for the full setup: monthly marketing on the website, Local Services Ads, and Google Ads. SEO builds the long-term foundation while the ads keep the phone busy in the meantime — each channel covering the other's weak spot.

This spring, Beloved Built's website forms moved into an embedded CRM widget, and Google Ads stopped seeing the form leads. In April and May the account reported just 5 conversions on $7,005 of spend. We rebuilt the tracking so every ad-driven form fill is reported back to Google, then tightened the campaign: negative keywords to cut competitor and do-it-yourself searches, new ad copy built on verified proof (4.9 stars on Google, BBB A+, licensed and insured), and extra sitelinks and callouts.

Then August broke out. Google Ads brought in 298 clicks — the most of any month in 2026, and 54% more than the 194 a month in April and May — while the average cost per click fell from $18.06 to $13.81. Those clicks turned into 17 leads (calls and form fills), the most of any month this year; the best month before that was January, with 15. Each lead cost about $242, down from $350 in July.

Search keeps doing its part too: over fifteen months, monthly Google search clicks grew from 62 to 94, with a peak of 115 in May 2026, and monthly impressions more than tripled, from 1,994 to 6,624.

  • 17Google Ads leads in August 2026 — the most of any month this year
  • $18.06 → $13.81Average cost per click, Apr–May vs Aug 2026
  • 62 → 94Monthly clicks from Google search
D. Barnes Excavating logo

Case Study

D. Barnes Excavating

8.3 → 2.0

Average map ranking

Excavation · Drayden, MD·Client since 2023

From #8 to #2 on the Map — Owning 79.6% of Local Search

Derrick Barnes runs D. Barnes Excavating out of Drayden, Maryland. Excavation isn't a high-volume search trade — nobody googles an excavation company until they've got a job that needs one. So the whole game is being the first name people see when that day comes.

Read the full story

Derrick isn't on a big marketing package. He's on our maintenance plan — we keep the site fast, healthy, and current, and keep his Google presence in order. Steady upkeep, not a monthly retainer with a pile of deliverables.

On the map, that steady work added up. His average grid ranking went from 8.3 to 2.0, and his share of local voice climbed from 2.0% to 79.6%. For 'excavation company near me' he moved from position 8.71 to 1.9 — top of the map across his service area.

Search volume is small in this trade, and we won't pretend otherwise — monthly Google clicks went from 5 to 12, with impressions up from 1,790 to 6,477. But those few clicks are the right ones — the kind that turn into high-value jobs.

  • 2.0% → 79.6%Share of local voice
  • 5 → 12Monthly clicks from Google search
PureBath / Tri State Bath & Kitchen logo

Case Study

PureBath / Tri State Bath & Kitchen

64

Form fills in the last ~90 days

Bath & Kitchen Remodeling · Huntsville, AL·Client since 2024

64 Form Fills and 95 Call Clicks in the Last ~90 Days

Ryan Bingham runs PureBath / Tri State Bath & Kitchen out of Huntsville, Alabama — bath and kitchen remodels for homeowners across the area. In remodeling, a website that just sits there is a brochure. A website that produces form fills and phone calls is a salesperson.

Read the full story

Ryan is on our maintenance plan: we keep the site fast, secure, and current, and keep his presence on Google in order. Not a heavy retainer — steady upkeep on a site that's already built to convert.

We measure it by what actually turns into work. In the last ~90 days, the website logged 64 real form fills (spam filtered out) and 95 phone-call clicks — that's a steady stream of homeowners reaching out about real projects.

Visibility is moving the right direction too: monthly search impressions grew from 3,212 to 5,582 over eighteen months of data. But the conversions are the story here. The site isn't just being seen — it's getting Ryan contacted.

  • 95Phone-call clicks in the last ~90 days
  • 3,212 → 5,582Monthly search impressions
Precision Yard Services logo

Case Study

Precision Yard Services

29 → 77

Organic Google clicks per month

Landscaping · Jordan, Minnesota·Client since 2023

From 29 to 77 Google clicks a month — and 56 quote requests in the last 90 days

Michelle Blomquist's Precision Yard Services builds landscapes and retaining walls out of Jordan, Minnesota. Landscaping is seasonal and competitive — when a homeowner starts planning a spring project, you either show up in their Google results or you never hear about the job.

Read the full story

Adapt maintains the website and runs the ongoing SEO — keeping service pages sharp, the content current, and the site earning its way up the organic results month after month.

Over 18 months of tracking, organic Google clicks went from 29 a month to 77, peaking at 99 clicks in April 2026. Monthly site sessions grew from 164 to 263. And in the last ~90 days alone, that traffic turned into 56 quote-form submissions and 35 click-to-call taps — real leads, with spam submissions filtered out.

  • 99Clicks in the best month
  • 56Quote-form submissions
  • 35Click-to-call taps
AR Remodeling Group LLC logo

Case Study

AR Remodeling Group LLC

9 → 20

Google Search clicks per month

Remodeling · Logan Square, Chicago, IL·Client since 2023

Google Clicks More Than Doubled — and 69 Real Website Leads in the Last 90 Days

Angel Rodriguez runs AR Remodeling Group out of Logan Square in Chicago. Remodeling in a city that size is about as competitive as it gets — every neighborhood has a dozen contractors fighting for the same searches, and showing up isn't optional. If you're not on page one, the phone doesn't ring.

Read the full story

Adapt handles Angel's monthly marketing and his Local Services Ads. The work isn't flashy: service pages built out for the jobs he actually wants, the site kept fast and current, the Google Business Profile kept active, and monthly tracking so nobody's guessing what's working.

Monthly Google Search clicks went from 9 to 20 — more than double — and monthly impressions climbed from 8,538 to 11,916. The best month yet was March 2026 at 25 clicks. Monthly site sessions are up too, from 209 to 254.

The number that matters most: 69 form submissions in the last ~90 days — and that's after filtering out spam, so it counts only real homeowners filling out the quote form, not bots and not browsers.

  • 69Website form submissions
  • 8,538 → 11,916Google Search impressions per month
  • 209 → 254Site sessions per month

Case Study

Diamond Fence Corp

34 → 55

Google clicks per month

Fencing · Palatine, IL·Client since 2026

46 Form Submissions and 65 Call Taps in About 90 Days

Nemecio Luna runs Diamond Fence Corp out of Palatine, Illinois, building fences in Chicago's northwest suburbs. Before Adapt came on at the end of January 2026, the website averaged 34 clicks a month from Google search. Decent bones, nobody working on them.

Read the full story

Diamond Fence is on monthly marketing — ongoing SEO and steady website work, month in, month out. The unglamorous stuff most agencies promise in the pitch and quietly drop after the first invoice.

Within a few months, Google clicks averaged 55 a month, with April 2026 hitting 66 — the best month on record. Monthly website sessions went from 447 to 507.

The numbers that matter to a fence contractor in build season: 46 real form submissions (spam filtered out) and 65 click-to-call taps tracked in the last ~90 days. That's homeowners reaching out, not vanity traffic.

  • 66clicks in the best month
  • 46form submissions
  • 65click-to-call taps
Gio's Metal Works logo

Case Study

Gio's Metal Works

15 → 32

Organic Google clicks per month

Custom Metal Fabrication & Fencing · North Hollywood, California·Client since 2024

From 15 to 32 organic Google clicks a month for a North Hollywood metal shop

Giovanni Rivera runs Gio's Metal Works out of North Hollywood — custom metal fabrication, fencing, gates, welding repair. In a market as crowded as Los Angeles, a shop like his lives or dies on whether the right people can actually find him when they search.

Read the full story

Adapt keeps the website on its maintenance plan: fast, secure, and working — no broken forms, no downtime eating leads. Nothing flashy. The point is a site that quietly does its job every day while Giovanni does his.

Over 18 months of tracking, organic Google clicks climbed from 15 a month to 32, impressions grew from 3,275 to 4,684, and monthly website sessions went from 281 to 424. In the last ~90 days alone, 48 real form leads came through the site — spam submissions filtered out of the count.

  • 3,275 → 4,684Google impressions per month
  • 281 → 424Monthly website sessions
  • 48Form submissions
Lundy's Landscaping Services logo

Case Study

Lundy's Landscaping Services

23 → 44

Organic Google clicks per month

Landscaping & Tree Service · Chilhowie, Virginia·Client since 2022

From 23 to 44 Google clicks a month for a southwest Virginia landscaper

Aaron Lundy runs Lundy's Landscaping Services out of Chilhowie, Virginia — landscaping and tree work across a rural stretch of the I-81 corridor. Out there, the service area is wide and the towns are small, so showing up on Google across the whole region is the difference between a full schedule and a slow week.

Read the full story

Aaron is on Adapt's Foundational Marketing System — the website, local SEO groundwork, and Google Business Profile work that gets a contractor found. When map tracking started in January 2022, Lundy's averaged rank 8.1 across the local map grid for 'landscaper near me.' By March 2024 it was 1.1 — effectively #1 everywhere on the grid.

The clicks followed. Over 18 months of Search Console tracking, organic Google clicks went from 23 a month to 44, peaking at 73 in June 2025. And in the last ~90 days, the site produced 30 real quote forms and 36 tap-to-call clicks — spam submissions filtered out of the count.

  • 30Quote form submissions
  • 36Tap-to-call phone clicks
  • 8.1 → 1.1Avg map rank, 'landscaper near me'
Bear Door Services logo

Case Study

Bear Door Services

15 → 52

Monthly clicks from Google search

Garage Doors · Uniontown, PA·Client since 2024

Monthly Google Clicks From 15 to 52

Michael Lafisca runs Bear Door Services out of Uniontown, Pennsylvania — garage doors for homeowners across his corner of southwestern PA. Garage doors are an emergency trade half the time: when a spring snaps or a door won't close, people search Google and call whoever shows up.

Read the full story

When Michael started with us in late 2024, his website was averaging 15 clicks a month from Google search. We put him on monthly marketing — ongoing SEO and content work on the site — and got him running on Local Services Ads alongside it.

Eighteen months of data later, the site averages 52 clicks a month from Google, and monthly impressions grew from 1,635 to 4,406 — more than two and a half times as many searches where Bear Door shows up.

More important than clicks: in the last ~90 days the website logged 27 real form fills (spam submissions filtered out) and 14 phone-call clicks. That's the part Michael actually feels — the phone ringing and the inbox filling up.

  • 1,635 → 4,406Monthly search impressions
  • 27Form fills in the last ~90 days
  • 14Phone-call clicks in the last ~90 days
Hutch Homes logo

Case Study

Hutch Homes

9.97 → 2.98

Avg map position, 'bathroom remodeler near me'

Custom Homes & Remodeling · Norton Shores, MI·Client since 2025

'Bathroom Remodeler Near Me': Average Map Position 9.97 to 2.98 in Under a Year

Benjamin Hutchison builds custom homes and runs remodels out of Norton Shores, Michigan. Good builder, good reputation — but when we started tracking, Hutch Homes averaged map position 8.3 across the service area. Most homeowners never look past the first three businesses on the map.

Read the full story

Adapt built Hutch Homes a new website, then put our Foundational Marketing System behind it — content aimed at the searches that actually bring jobs, steady Google Business Profile work, and grid scans every month so the rankings answer to real numbers.

'Bathroom remodeler near me' went from an average map position of 9.97 to 2.98 in under a year, and its share of local voice — how often Hutch Homes shows up versus everyone else on the map — went from 4.96% to 71.43%. 'Home builder' moved from 9.46 to 5.14.

Across everything tracked long enough to measure, 5 of 7 keywords improved and overall share of local voice doubled, from 14.6% to 29.4%. It's still early — but the map is moving the right direction, and Ben's phone knows it.

  • 4.96% → 71.43%Share of local voice on that keyword
  • 9.46 → 5.14Avg map position, 'home builder'
  • 14.6% → 29.4%Share of local voice, all tracked keywords
“We had Adapt Digital Solutions build us a new website for our remodeling company. They were awesome at listening to what we wanted but also not requiring more of our time than necessary! They kept us informed throughout the entire process and the finished product looks awesome! If you're thinking about using them stop wasting time and losing money and get started. Big shout out to Chuck and his team!”
Benjamin HutchisonAug 2025
Buffalo Home Remodeling & Remediation logo

Case Study

Buffalo Home Remodeling & Remediation

488

Local Services Ads leads

Water Damage Restoration & Mold Remediation · Houston, TX·Client 2021–2026 (completed engagement)

488 Leads and 88 Booked Jobs From Google Ads & Local Services Ads

Buffalo Home Remodeling runs water-damage restoration, mold remediation, and remodeling out of Houston — the kind of urgent, high-value work where being the first call matters. We managed their Google Ads from 2021 through 2025, running two campaign types side by side: a Google Search campaign and Local Services Ads (the "Google Guaranteed" ads at the very top of results), both targeting exactly the services they asked us to win — mold remediation, water damage, and bathroom remodels.

Read the full story

The Local Services Ads delivered 488 tracked leads, and they grew year over year — from 48 in 2023 to 152 in 2024 to 288 in 2025 as we scaled the campaign. 88 of those leads turned into booked jobs, with mold remediation and water-damage repair driving the bulk of the demand. The Search campaign kept the pipeline full alongside it: in one reported month it turned 9,500 impressions and 289 clicks into 15 tracked conversions.

Because Local Services Ads bill per lead, we actively disputed spam and out-of-area calls on Buffalo's behalf — 127 leads were credited back or never charged, keeping their cost-per-real-lead down. The result was a steady, scalable pipeline of the exact emergency-restoration jobs they wanted.

  • 9.5K → 15Google Search Ads: impressions → conversions
  • 88Booked jobs from those leads
  • 48 → 152 → 288LSA leads per year, 2023 → 2024 → 2025
Legacy Ridge Exteriors logo

Case Study

Legacy Ridge Exteriors

19 → 53

Organic Google clicks per month

Roofing & Exteriors · South Ogden, Utah·Client since 2025

From 19 to 53 Google clicks a month for a brand-new exteriors company

Eric Law was building Legacy Ridge Exteriors from the ground up in South Ogden, Utah — roofing, siding, windows, and doors. A new company with no website, no Google presence, and no track record to lean on. He needed the phone ringing while the business was still finding its footing.

Read the full story

Adapt built the new website and took over the monthly marketing — SEO, content, and Google Business Profile work. In Eric's own words, the company "started getting calls and attention almost immediately when it went live."

Eight months into tracking, organic Google clicks have climbed from 19 a month to 53, and monthly impressions grew from 2,252 to 6,395. On the map side, two of the three keywords we track improved, and Share of Local Voice went from 9.6% to 22.0%. In the last ~90 days alone, 15 real quote forms came through the site — spam submissions filtered out of the count.

  • 2,252 → 6,395Google impressions per month
  • 15Quote form submissions
  • 9.6% → 22.0%Share of Local Voice
“Excellent company, did a really great job for us on our new website and SEO services to build our new company, started getting calls and attention almost immediately when it went live. Very good communication and very helpful. Would highly recommend.”
Eric LawDec 2025
Royaume Renovations logo

Case Study

Royaume Renovations

11.6 → 3.4

Average map ranking across the service area

Remodeling · Lynchburg, VA·Client since 2022

Average Map Ranking Went From 11.6 to 3.4 Across the Service Area

Marc Ahoude runs Royaume Renovations in Lynchburg, Virginia. When we started tracking his map rankings, the business sat at an average grid position of 11.6 across the service area. Nobody scrolls that far down the map — if you're not near the top of the pack, you don't exist.

Read the full story

Royaume is on our maintenance plan. No tricks — the site stays fast and current, the Google Business Profile stays active, and we keep score every month so the work answers to real numbers instead of promises.

Average map ranking across the service area went from 11.6 to 3.4 between the first and latest scans. Share of local voice — how often Royaume shows up on the map versus everyone else — went from 6.1% to 61.2%. Every keyword tracked long enough to measure improved. None got worse.

The searches that bring the work moved hardest: 'concrete contractor near me' went from an average position of 18.67 to 4.02, and 'concrete contractor lynchburg' from 4.55 to 2.84 with a 75.51% share of local voice. Google Search clicks followed, from 5 to 13 a month.

  • 6.1% → 61.2%Share of local voice
  • 18.67 → 4.02Avg map position, 'concrete contractor near me'
  • 5 → 13Google Search clicks per month
Simple Floor Solutions logo

Case Study

Simple Floor Solutions

1.9% → 59.6%

Share of Local Voice

Flooring · Black Diamond, Washington·Client since 2024

From 1.9% to 59.6% Share of Local Voice on the Black Diamond map

James Alekseenko runs Simple Floor Solutions out of Black Diamond, Washington. When he came to Adapt in fall 2024, the company barely registered on local map searches — a 1.9% Share of Local Voice on the keywords a flooring contractor lives on.

Read the full story

Adapt ran the Foundational Marketing System — new website, Google Business Profile work, and local SEO — then stayed on for monthly maintenance. James liked the results enough to have us build a second website for his other company.

On Local Falcon, 'flooring company black diamond' moved from an average map rank of 8.73 to 2.1, and from 0% to 93.88% Share of Local Voice. Overall Share of Local Voice climbed from 1.9% to 59.6%, and organic Google clicks grew from 7 a month to 16, on impressions up from 493 to 958.

  • 8.73 → 2.1Avg map rank, 'flooring company black diamond'
  • 7 → 16Organic Google clicks per month
  • 493 → 958Google impressions per month
“Adapt Digital Solutions has built 2 websites for us and both times the experience has been amazing! Within a month of both websites being live we started to receive leads! They communicate well, give constant updates, and guide you to make sure you’re successful. Thank you Adapt Digital Solutions!”
Jimmy AlekseenkoJan 2026
Wavelength Electrical Contracting logo

Case Study

Wavelength Electrical Contracting

2,598 → 10,678

Google impressions per month

Electrical · Melbourne, FL·Client since 2024

4x the Google Visibility — 31 Form Submissions in About 90 Days

Henry Delbridge runs Wavelength Electrical Contracting in Melbourne, Florida — electrical work, generators, solar. Good trade, crowded market. In the winter of 2024–25, the website was averaging 11 clicks a month from Google search and showing up in about 2,598 searches a month. Not nothing. Not enough either.

Read the full story

Wavelength is on monthly marketing — ongoing SEO, content, and steady site work — plus Local Services Ads to catch the calls SEO can't reach yet. No silver bullet, just both engines running at once.

By spring 2026, monthly Google impressions had grown from 2,598 to 10,678 — more than 4x the visibility — and clicks went from 11 to 24 a month. Monthly website sessions climbed from 199 to 331. On the map side we'll be straight with you: not every keyword has moved yet. But the ones that did, moved hard — average map position for 'backup generator' searches went from 21 to 8.67.

Where it counts: in the last ~90 days of tracking, the website produced 31 real form submissions (spam filtered out) and 25 click-to-call taps. That's the phone doing what a website is supposed to make it do.

  • 11 → 24Google clicks per month
  • 31form submissions
  • 25click-to-call taps
Echols Electrical & Services logo

Case Study

Echols Electrical & Services

2,603 → 10,312

Google impressions per month

Electrical · Nesbit, Mississippi·Client since 2023

From 2,603 to 10,312 Google impressions a month for a north Mississippi electrician

Christopher Echols runs Echols Electrical & Services out of Nesbit, Mississippi, working the DeSoto County area — Hernando, Southaven, the Memphis suburbs. Plenty of electricians chase that same work, so the job was simple to state and hard to do: show up when people nearby search for an electrical contractor.

Read the full story

Adapt handles the monthly marketing — SEO, content, and Google Business Profile work. On the map, the keyword that matters most moved the most: for 'electrical contractor near me,' Echols climbed from an average grid rank of 12.02 to 3.92 between August 2023 and March 2025. Three of the six keywords we track improved.

In search results, monthly impressions grew from 2,603 to 10,312 over 18 months of tracking, with clicks up from 20 to 29 a month — the best month yet was February 2026 at 39. And in the last ~90 days, 31 real leads came through the site's forms — spam submissions filtered out of the count.

  • 20 → 29Organic Google clicks per month
  • 31Form submissions
  • 12.02 → 3.92Avg map rank, 'electrical contractor near me'
Greenway Technologies logo

Case Study

Greenway Technologies

2,950 → 16,538

Google impressions per month

Fire Protection (Commercial B2B) · Phoenix, Arizona·Client since 2024

From 2,950 to 16,538 Google impressions a month for a Phoenix fire protection company

Gabe Pico runs Greenway Technologies in Phoenix — commercial fire protection. This isn't a homeowner trade. His buyers are facility managers, GCs, and property owners, the sales cycles run long, and one signed contract is worth more than a month of one-off service calls. The job was getting Greenway in front of those buyers when they search.

Read the full story

Adapt handles the monthly marketing — SEO, content, and Google Business Profile work pointed at commercial fire protection searches across the Phoenix market. Most agencies treat B2B contractors like residential ones and chase raw lead counts. For a business like Gabe's, visibility with the right searchers is the metric that matters.

Over 18 months of tracking, monthly Google impressions went from 2,950 to 16,538 and organic clicks from 23 to 43, peaking at 65 in July 2025. Monthly sessions grew from 295 to 535. In the last ~90 days, 12 real inquiries came through — spam filtered out — and each one is a potential contract.

  • 23 → 43Organic Google clicks per month
  • 295 → 535Monthly website sessions
  • 12B2B inquiries

Case Study

Trapper Joe's Wildlife Control LLC

#1 at 49/49

Map grid points ranked first

Wildlife Control · Hancock County, Indiana·Worked together 2023–2025 (engagement completed)

#1 at All 49 Points on the Map — Right After the Website Went Live

Trapper Joe's Wildlife Control handles wildlife removal across Hancock County, Indiana, east of Indianapolis. It's the kind of trade where the customer is already stressed — something is living in the attic — and they hire whoever shows up first on the map and looks legit. So the job was simple: build the website, then own the map.

Read the full story

The first Local Falcon scans on record, April 25, 2023 — shortly after the site went live — show exactly that. "Wildlife removal hancock county": ranked #1 at all 49 points of a 5-mile map grid, 100% share of local voice, with 22 competitors on the same scan. "Raccoon removal hancock county" and "wildlife rescue near me": also a perfect 1.0 average rank at 100% share of voice. By June 2023 the grid was pushed wider and held — "animal removal near me" averaged position 1.14 across a 7-mile grid at 100% share of voice, and stayed at 1.69 even at 10 miles. In January 2024, "wildlife control" showed him present at all 225 points of a 15-mile grid at an average position of 2.60.

The engagement wrapped up in 2025, so this is a completed-work card — we're reporting what the scans recorded while we worked together, nothing more. The other record from that period is Joe's own review, posted to Google in 2024: Adapt was "huge in helping grow my business." The map data says the same thing with numbers.

  • 100%Share of local voice
  • 225/225Grid points found, 15-mile radius
“Adapt digital solutions has been huge in helping grow my business. They built me a good website and have been very responsive to any questions I have. If you’re looking to grow your business I would highly recommend them!!!”
Joe BurkhartJul 2024
Accent Pro Painting logo

Case Study

Accent Pro Painting

9.8 → 4.5

average map ranking across the service area

Painting · Castroville, CA·Client since 2024

Average Map Ranking From 9.8 to 4.5 — Every Tracked Keyword Improved

Julian Melgoza runs Accent Pro Painting out of Castroville, California. In January 2025, when someone nearby searched for a painter on Google Maps, Julian averaged position 9.8 across grid scans of his service area — and showed up in just 3.3% of local map results. Effectively invisible.

Read the full story

Adapt took over the website on a maintenance plan and ran Local Services Ads, with steady ongoing attention on how Julian shows up in local search. No giant retainer, no hype — just consistent work on the things Google Maps actually rewards.

By May 2026 his average map ranking across the service area was 4.5 — solidly in range of the map pack instead of buried below it. All 4 tracked keywords improved; zero worsened. For 'exterior painter near me' alone, his average map position went from 11.91 to 5.04.

His share of local voice — how often Accent Pro actually appears when locals search painter keywords across the grid — went from 3.3% to 57.7%. From a name nobody saw to the painter who shows up more often than not.

  • 4 of 4tracked map keywords improved
  • 3.3% → 57.7%share of local voice
  • 11.91 → 5.04average map position, "exterior painter near me"
G Construction logo

Case Study

G Construction

1,449 → 7,857

Google impressions per month

Remodeling & Decks · Bethel, Connecticut·Client since 2025

From 1,449 to 7,857 Google impressions a month for a Connecticut remodeler

Gabriel Melo runs G Construction in Bethel, Connecticut — remodeling and custom decks in a part of the state where homeowners have plenty of contractors to choose from. The work was good; the Google presence wasn't. He brought Adapt on for monthly marketing in 2025 to fix that.

Read the full story

The work is the unglamorous kind that compounds: SEO and content on the website, Google Business Profile upkeep, and Local Falcon map tracking across three keywords so every claim about rankings is backed by a scan, not a feeling.

Nine months of Google Search Console data tell the story: monthly impressions grew from 1,449 to 7,857, and organic clicks went from 3 a month to 9 — still small numbers, but the traffic behind them isn't. Monthly website sessions climbed from 165 to 627. On the map, "deck builder" improved from an average rank of 11.82 to 8.38.

We filter spam before we count leads — two-thirds of this site's raw form submissions were junk. What's left: 12 real leads through the website in the last ~90 days. And Gabriel's take, in his own words: "Their team truly understands our needs and delivers results."

  • 165 → 627Monthly website sessions
  • 12Contact-form leads
  • 11.82 → 8.38Avg map rank, 'deck builder'
“Adapt Digital Solutions has been doing an amazing job with our marketing! We've been very satisfied with their work, communication, and professionalism. Their team truly understands our needs and delivers results. We'll definitely keep working together. Highly recommended!🚀”
Gabriel MeloNov 2025

Case Study

Fine Set Tile

5.1% → 54.8%

Share of Local Voice, all tracked keywords

Tile · Napa, California·Client since 2024

From 5.1% to 54.8% of the local map for a Napa tile contractor

Irvin Gonzalez runs Fine Set Tile in Napa, California. For a small tile shop, nearly every job starts the same way: someone searches "tile installation company napa" and calls whoever shows up on the map. There's no second page to fall back on — you're either in the map pack or you're invisible.

Read the full story

Fine Set isn't a big-budget engagement. Irvin is on a maintenance plan — we keep the website healthy and the Google Business Profile working, and we track the map with Local Falcon grid scans: a grid of points around the shop, each one recording where Fine Set ranks in map results.

Two years in, both keywords we've tracked long-term improved and neither slipped. Average map rank across the grid went from 7.4 to 4.6 (lower is better), and Share of Local Voice — the slice of nearby map results Fine Set captures — grew from 5.1% to 54.8%.

The flagship move: "tile installation company napa" went from an average map rank of 6.14 to 1.79, with Share of Local Voice jumping from 6.12% to 93.83%. In plain terms — when someone in Napa searches that phrase today, Fine Set is the top map result almost everywhere on the grid.

  • 6.14 → 1.79Avg map rank, 'tile installation company napa'
  • 7.4 → 4.6Avg map-grid rank, all tracked keywords
  • 2 of 2Tracked map keywords improved
Harrod Heating and Air LLC logo

Case Study

Harrod Heating and Air LLC

35

Tap-to-call phone clicks

HVAC · Willow Spring, North Carolina·Client since 2024

35 real phone calls in ~90 days for a Willow Spring HVAC company

Brent Harrod runs Harrod Heating and Air out of Willow Spring, North Carolina, serving homeowners south of Raleigh. HVAC is a pick-up-the-phone trade — when a system dies in July, nobody fills out a form and waits. The site's job is to get found and get the call.

Read the full story

Harrod is on Adapt's maintenance plan: we keep the website fast, secure, and working so it keeps doing exactly that. Over 18 months of tracking, organic Google clicks grew from 22 a month to 37 — with the best month, June 2025, hitting 93 clicks right in cooling season.

Monthly website sessions more than doubled, from 142 to 334. And in the last ~90 days, 35 real tap-to-call phone clicks came off the site — bot and spam traffic filtered out of the count. For an HVAC company, that's the number that matters: phones ringing.

  • 142 → 334Monthly website sessions
  • 22 → 37Organic Google clicks per month
  • 93Clicks in the best month
Meridian Outdoor Lighting logo

Case Study

Meridian Outdoor Lighting

5.58 → 1.1

Avg map rank, 'holiday lighting installation'

Outdoor & Holiday Lighting · Okemos, Michigan·Client since 2026

From map rank 5.58 to 1.1 for 'holiday lighting installation' in under two months

Anthony runs Meridian Outdoor Lighting in Okemos, Michigan — landscape lighting, permanent outdoor lighting, and holiday installs. It's a seasonal business. When someone in the Lansing area decides they want lights up, they search that week and hire whoever's on the map. You can't be ranked in February for a December decision.

Read the full story

Adapt runs Meridian's monthly marketing and Google Ads — Google Business Profile work, content, and Local Falcon map tracking across five keywords. The map scans grid the area around the shop and record where Meridian ranks at each point, so we know exactly where the work is showing up.

Between April 3 and May 21, 2026, "holiday lighting installation" moved from an average map rank of 5.58 to 1.1 — Share of Local Voice went from 40.5% to 97.96%, meaning Meridian now owns nearly every map result on the grid for that search. "Permanent outdoor lighting" went from 3.35 to 1.13, also finishing at 97.96%.

It's early — not every keyword has moved yet, and two have slipped while the flagship terms took over the map. But the traffic tells the story: monthly website sessions grew from 183 in the first full tracked month to 819 in the latest, with overall Share of Local Voice up from 24.9% to 41.4%.

  • 3.35 → 1.13Avg map rank, 'permanent outdoor lighting'
  • 183 → 819Monthly website sessions
  • 24.9% → 41.4%Share of Local Voice, all tracked keywords
Murrayhill Remodeling logo

Case Study

Murrayhill Remodeling

11

Quote form submissions

Remodeling · Beaverton, Oregon·Client since 2018

“Literally Making It Rain” — a 2018 Schedule Booked Full by April

Patrick Richardson runs Murrayhill Remodeling in Beaverton, Oregon. When he met Chuck, his marketing was — Patrick's own word — “anemic.” Chuck's job was simple to describe and hard to do: figure out what was worth investing in, cut what wasn't, and get the phone ringing.

Read the full story

Back in April 2018, Patrick wrote it up himself: Chuck assessed his marketing strategy, identified where to invest, and then started “literally, making it rain.” In Patrick's words, he suddenly had more leads than he knew what to do with — he was “forced to grow” to keep up, and his 2018 schedule was already full in April.

That review is eight years old now, and Patrick is still a client — which says more than any single number. In the last ~90 days his site logged 11 quote form submissions. That's the spam-filtered count, not the raw one; we don't count junk as leads.

“Chuck did a great job assessing my current marketing strategy, identifying where I should invest and then, literally, making it rain. Our marketing was anemic. Now we have more leads than we know what to do with. I have been forced to grow to accommodate our customers. Our 2018 schedule is already full and it's only April.”
Patrick RichardsonApr 2018
Alex Freddi Construction logo

Case Study

Alex Freddi Construction

13 → 27

Google Search clicks per month

Remodeling / Design-Build · Beaverton, OR·Client since 2025

A Site Built for SEO From Day One — Google Clicks Went From 13 to 27 a Month

Alessandro Freddi runs a design-build remodeling company in Beaverton, Oregon. He didn't want a website that just looked good — he wanted one built to get found. That distinction matters: plenty of contractors pay for a pretty site that never brings in a single job.

Read the full story

Dino led the build with weekly updates, and SEO decisions were baked in from the start — structure, content, and strategy before polish. When the site was done, Alessandro extended his contract for ongoing SEO and content work, which we now handle on his maintenance plan.

Over the first three months of tracking, the site averaged 13 Google Search clicks a month. The latest three months: 27 a month — more than double — with a best month of 31 clicks in January 2026. In the last ~90 days, the site has logged 25 real form submissions (spam filtered out) and 6 phone-number clicks.

  • 31Clicks in the best month
  • 25Website form submissions
“From the very beginning, this company impressed me. … The team truly understood my vision for my website, asking all the right questions … they didn't just focus on aesthetics; they also provided critical information to ensure the site was built strategically for SEO success right from the start. … Based on the excellent website they built, I've confidently extended my contract with them to handle SEO optimization and ongoing content additions.”
Alex FreddiApr 2025
Red Eagle Flooring logo

Case Study

Red Eagle Flooring

100 → 406

Monthly website sessions

Flooring · Wesley Chapel, Florida·Client since 2022

Website sessions up 4x and double the map visibility for a Wesley Chapel flooring contractor

John Fontes runs Red Eagle Flooring in Wesley Chapel, Florida — tile, flooring installation, the works. The Tampa-area flooring market is crowded, and the map pack only shows three businesses at a time. Either you're in it where people search, or someone else gets the call.

Read the full story

The clearest long-run number is share of local voice — the slice of total Google Maps visibility a business owns versus its competitors, measured by Local Falcon across a grid of map searches. Red Eagle's went from 13.0% on the first scan to 30.6% on the latest: nearly a third of the map conversation in his area.

Two keywords show what that looks like up close. "Flooring contractor wesley chapel" moved from an average grid rank of 12.45 to 3.14 — share of voice 0% to 85.71% — and "tile contractor near me" went from 4.2 to 1.17, with share of voice climbing from 51.02% to 85.71%. On those searches, near his shop, Red Eagle is the map result.

The website is pulling more weight too: monthly sessions grew from 100 to 406 between the first and latest full month of tracking — roughly four times the traffic coming through the site.

  • 13.0% → 30.6%Share of Local Voice
  • 12.45 → 3.14Avg map rank, "flooring contractor wesley chapel"
  • 4.2 → 1.17Avg map rank, "tile contractor near me"
Lynx Air Service logo

Case Study

Lynx Air Service

6 → 29

Organic Google clicks per month

HVAC · Phoenix, Arizona·Client since 2024

From 6 to 29 Google clicks a month — and 17 quote requests in the last 90 days

Jeremy Dominguez runs Lynx Air Service in Phoenix — AC repair, replacement, and maintenance in one of the most cutthroat HVAC markets in the country. When tracking started in late 2024, the website was earning 6 organic Google clicks a month. In Phoenix, that's invisible.

Read the full story

Adapt maintains the site and runs the ongoing SEO — building out the service pages and keeping Lynx in front of the searches Phoenix homeowners actually type when the AC quits in the heat.

Eighteen months in, organic clicks average 29 a month, and monthly impressions are up from 6,225 to 7,955. Conversion tracking went live around March 2026 — and in roughly the 90 days since, the site has logged 17 real quote-form submissions — spam submissions filtered out of the count.

  • 6,225 → 7,955Google impressions per month
  • 17Quote-form submissions
Vancouver Tile Pros logo

Case Study

Vancouver Tile Pros

12 → 41

Google clicks per month

Tile · Vancouver, WA·Client since 2024

From 12 to 41 Google Clicks a Month — More Than Triple

Yaro Ersh runs Vancouver Tile Pros, a tile contractor in Vancouver, Washington. The work was solid. The website wasn't doing much with it — in spring 2025 it was averaging 12 clicks a month from Google search. That's a website sitting there, not a website working.

Read the full story

Vancouver Tile Pros isn't on a big retainer. It's a maintenance plan — Adapt keeps the site fast, secure, and current, and keeps steady attention on the basics most agencies skip once the invoice clears. No ad spend through us. Just a website that gets looked after.

By early 2026 the same site was averaging 41 Google clicks a month — January alone brought 50. Monthly visits climbed from 33 to 116. No single trick did it. The site just kept compounding, month after month, while Yaro kept laying tile.

  • 33 → 116website sessions per month
  • 50clicks in the best month
Alumascape (Mirage Patios) logo

Case Study

Alumascape (Mirage Patios)

18.1 → 11.7

Average map ranking

Patio Covers / Outdoor Construction · Corona Del Mar, CA·Client since 2025

Average Map Ranking From 18.1 to 11.7 — and #3 for 'Patio Cover Installer'

Joseph runs Alumascape out of Corona Del Mar, building custom aluminum patio covers across Orange County. It's one of the most crowded home-improvement markets in the country, and when he started with us in 2025, his business was barely showing up on Google Maps at all.

Read the full story

We put him on monthly marketing — ongoing SEO and steady work on his Google Business Profile. No ads. And we track his map rankings across a grid covering the whole service area, so nobody has to guess whether it's working.

His average map ranking across the service area went from 18.1 to 11.7, with 4 of 5 tracked keywords improving and none slipping. For 'patio cover installer,' he climbed from position 15.92 to #3 on the map.

The website is following the same curve. Monthly sessions grew from 270 to 392, and in the last ~90 days the site produced 15 real form fills (spam filtered out) and 19 phone-call clicks. Joseph's words, not ours: 'I am starting to see some leads come in.'

  • 15.92 → 3'Patio cover installer' map position
  • 270 → 392Monthly website sessions
  • 15Form fills in the last ~90 days
“I've recently started working with Adapt Digital Solutions and have been very impressed so far. Chuck and Dino have been professional, responsive, and genuinely interested in helping my business grow. I am starting to see some leads come in and hopeful this partnership will lead to strong results.”
Joseph SekanderJul 2025
Daniel's Home Improvement logo

Case Study

Daniel's Home Improvement

33 → 46

Google Search clicks per month

Bathroom Remodeling · York, PA·Client since 2024

Google Clicks Up From 33 to 46 a Month — and 14 Real Quote Requests in 90 Days

Daniel Mozhelyuk runs Daniel's Home Improvement, a bathroom remodeling company in York, Pennsylvania. Bathrooms are one of the most fought-over trades in any market — when a homeowner searches, they call whoever shows up. Daniel needed to be the one showing up.

Read the full story

Adapt built Daniel a new website and runs his monthly marketing: content built around the bathroom searches homeowners in York actually type, steady Google Business Profile upkeep, and straight monthly reporting — no jargon, just what moved and what didn't.

Monthly Google Search clicks climbed from an average of 33 to 46, with a best month of 50 clicks in February 2026. Monthly site sessions rose from 147 to 162 over the same stretch.

Clicks only matter if they turn into work. In the last ~90 days the site logged 14 real form submissions — spam filtered out, so every one is a homeowner asking for a quote, not a bot. As Daniel's team put it: they finally feel like they're getting the most out of their website.

  • 50Clicks in the best month
  • 14Website form submissions
  • 147 → 162Site sessions per month
“We are very pleased with the service we received at Adapt Digital Solutions. Everything was well planned out and delivered on time as discussed. Communication was great! Dino did an amazing job walking us through the process. Website is so good! We finally feel like we are getting the most out of our website presence. Highly recommend for your website needs!”
Daniels HomeimprovementMay 2025

Case Study

ICT Electric LLC

44 → 57

Organic Google clicks per month

Electrical (Commercial & Residential) · Rhinelander, Wisconsin·Client since 2025

More Google clicks and a clean map-ranking sweep for a northern Wisconsin electrician

Nicholas Hallas runs ICT Electric out of Rhinelander, Wisconsin, handling commercial and residential electrical work across the Northwoods. Up there, the service area is big and the towns are small — if Google doesn't put you in front of people, the phone stays quiet.

Read the full story

Over 16 months of Google Search Console tracking, ICT's organic clicks grew from a 44-per-month average in the first three months to 57 in the last three, with a peak month of 82 clicks in September 2025. That's steady, compounding search traffic — not a spike.

The map side moved too. Between March 31 and June 4, 2026, all 3 keywords we track with Local Falcon improved and none got worse. Local Falcon measures where you rank across a grid of map searches around your area — average rank went from 8.5 to 7.3 (lower is better), and ICT's share of local voice, its slice of total map visibility versus competitors, grew from 11.9% to 18.4%.

The strongest keyword is the one that pays the most: "commercial electrician" moved from an average rank of 7.34 to 5.75, with share of voice climbing from 15.11% to 24.89% over those nine weeks.

  • 8.5 → 7.3Average map-grid rank
  • 11.9% → 18.4%Share of Local Voice
  • 7.34 → 5.75Avg rank, "commercial electrician"
Hunter's Insulation logo

Case Study

Hunter's Insulation

4 of 4

Tracked map keywords improved

Insulation · Granada Hills, California·Client since 2025

4 for 4: every tracked map keyword up for a Granada Hills insulation contractor

Luke Hunter runs Hunter's Insulation out of Granada Hills, California, serving the San Fernando Valley. Insulation isn't a trade people browse for — when an attic needs it, they search "insulation contractor near me" and call whoever shows up on the map. In a market the size of LA's valley, that map is crowded.

Read the full story

Adapt handles the monthly marketing: Google Business Profile work, content, and steady map tracking — 39 Local Falcon grid scans across six keywords. A grid scan checks Hunter's map rank at dozens of points around the shop, so progress isn't a guess — it's a measurement.

The scorecard: of the four keywords tracked 30+ days, all four improved and none slipped. Average map-grid rank moved from 8.8 to 7.1 — lower is better — and Share of Local Voice, the slice of nearby map results Hunter's captures, grew from 7.6% to 20.6%.

The standout was "insulation company granada hills," which went from an average map rank of 8.53 to 5.48, with Share of Local Voice jumping from 6.17% to 27.16%. "Insulation contractor near me" and "insulation contractor granada hills" moved up right alongside it.

  • 7.6% → 20.6%Share of Local Voice
  • 8.8 → 7.1Avg map-grid rank, all tracked keywords
  • 8.53 → 5.48Avg map rank, 'insulation company granada hills'
McNallan Technology Solutions logo

Case Study

McNallan Technology Solutions

21 → 11

Avg map rank, 'cybersecurity services'

IT & Managed Services · Brooklyn Park, Minnesota·Client since 2025

From rank 21 to 11 on the Minneapolis map for 'cybersecurity services'

Most of our clients are contractors. McNallan Technology Solutions is a managed IT and cybersecurity company in Brooklyn Park, Minnesota — and the local search playbook doesn't care what's in your truck. Businesses shopping for an MSP search Google the same way homeowners shop for a roofer: they search, they look at the map, they call.

Read the full story

Rocky Johnson and the McNallan team brought Adapt on for monthly marketing — content, Google Business Profile work, and map-rank tracking across three keywords in the Minneapolis metro. IT is a brutally competitive map: you're up against national brands and every break-fix shop in town.

Since tracking started in October 2025, average map rank for "cybersecurity services" moved from 21 to 11, and the average across all three tracked keywords went from 13.8 to 10.1 — lower is better on a map grid. Monthly Google impressions grew from 11,198 to 16,593.

Raw form counts lie — almost two-thirds of submissions on this site were spam, so we don't count those. After filtering, McNallan logged 15 real contact-form leads and 15 click-to-call taps in the last ~90 days. For an MSP, where one contract can run years, that's a real pipeline.

  • 11,198 → 16,593Google impressions per month
  • 15Contact-form leads
  • 15Click-to-call taps
Lone Star Seamless Gutters logo

Case Study

Lone Star Seamless Gutters

6 → 14

Google clicks per month

Gutters · Godley, TX·Client since 2022

Four Years In: Google Clicks More Than Doubled, Map Visibility Still Climbing

Scott Kelly runs Lone Star Seamless Gutters out of Godley, Texas, south of Fort Worth. He's been with Adapt since 2022 — no big retainer, no ad budget through us, just a maintenance plan that keeps the website fast, current, and working.

Read the full story

Gutter searches in a market like Scott's aren't huge volume, and we won't pretend otherwise. But the direction is what matters: monthly Google clicks went from an average of 6 to 14 — more than double — and monthly website sessions grew from 90 to 147.

The map tells the same story. Lone Star's average map ranking across the service area improved from 8.3 to 7.2 — 2 of 3 tracked keywords got better, none got worse — and its share of local voice grew from 24.5% to 34.7% of map results across the grid.

Four years in, the site keeps earning its keep — clicks more than doubled, map visibility still climbing — which is exactly what a maintenance plan is supposed to do.

  • 8.3 → 7.2average map ranking across the service area
  • 24.5% → 34.7%share of local voice
Kerta Construction logo

Case Study

Kerta Construction

0 → 12

Organic Google clicks per month

Deck Building & Construction · North York, Ontario (Toronto)·Client since 2024

From zero organic Google clicks to a real map presence for a Toronto deck builder

Ben Sheahan builds decks through Kerta Construction in North York, on the north side of Toronto. When Google Search Console tracking started in late 2024, the organic number was as low as it gets: zero clicks a month. Nobody was finding the site through search, period.

Read the full story

Eighteen months later, Kerta averages 12 organic clicks a month — with a peak of 29 in February 2026 — and monthly website sessions grew from 118 to 215 between the first and latest full month of tracking. Going from nothing to a steady stream is the hardest jump in SEO.

The Google map moved the same direction. Local Falcon scans a grid of map searches around the business — average rank across that grid went from 15.4 to 11.3 (lower is better), 3 of 4 tracked keywords improved, and Kerta's share of local voice — its slice of total map visibility versus competitors — went from 0% to 13.6%. The standout: "deck construction lawrence park" went from an average rank of 17.64 to 5.46, with share of voice jumping from 0% to 48.98%.

And the part Ben actually cares about: in the last ~90 days, the website produced 10 phone call taps — real ones, with bot traffic filtered out.

  • 15.4 → 11.3Average map-grid rank
  • 17.64 → 5.46Avg rank, "deck construction lawrence park"
  • 10Phone calls tapped from the website

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05Where

Serving Businesses Across the United States Since 2018

Our clients are local businesses across the country who trust us to be their marketing department month to month - no long term contracts required.

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HQ · Coeur d'Alene, ID Client · hover or tap for details

06How we help

Our Services

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    The complete foundation: website, Google Business Profile optimization, citations, local SEO—everything you need to show up when customers search.

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    Professional websites built for service businesses. Not templates with swapped logos—real sites designed to convert visitors into leads.

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  9. 09

    Print Marketing

    Referral cards, business cards, yard signs, door hangers, and branded apparel. We design, print, and ship direct.

    See Print Options →
★★★★★

5 / 5

Google Rating·90+ Reviews

“Adapt has been a fantastic company to partner with! They do a fantastic job with their marketing services but above all their communication is unbeatable. Since hiring Adapt to help with our marketing, our leads have skyrocketed!”

07Talk to us

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    A 20-minute strategy call with the people who'd actually do the work