Foundational Marketing System

For some businesses, this foundational marketing system is enough to attract all the customers they need. The companies that skip the fundamentals and go straight to the more flashy and trendy digital marketing strategies are the ones that waste tons of time and money. The worst part is that they usually have no idea why. Don’t be one of those people!
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Proven Strategies For Small Businesses

Fundamental: forming a necessary base or core; of central importance. – Oxford Dictionary
Every good sports team always spend most of their time practicing the fundamentals. The foundational skills the players develop during this practice allows them to crush the competition and achieve greatness.

The same phenomenon is found in business and marketing. The companies that focus on the fundamentals and build everything on a firm foundation smash their competition so bad that you never even hear about the others. This is why we look here first.
The fundamentals of online marketing for a local business revolve around two things: Attracting the right people at the right time Showing them the right information so they can verify you are the best choice.

The fundamental internet marketing strategy that attracts visitors and turns them into customers consists of a professional website and a Google Maps Listing. That’s it!

A Firm Focus on Business & Marketing Fundamentals

Everything we do is about giving your customers a better experience. We make it easier for them to find you. We show them how you are the best option they have and why. We eliminate any reason they might have for not contacting you to solve their problem. By removing the barriers that separate you from your customers we allow your business to grow and thrive in any environment.

I wish there was more to say about this, but it really is that simple. Let’s talk about some of the results we’ve seen with this fundamental marketing system.
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Take a look at the basic setup that brings in 20+ leads per month for my remodeling company

Our methods are boring but they get awesome, consistent results. We stick to the basics and have mastered the fundamentals of acquiring customers through the internet. Take a look at this video example where I show you behind the scenes in my own construction company. You might be surprised at how many leads I get without having to pay for advertising or worse, HomeAdvisor.
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Click on the image to enlarge
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A Small Remodeling Company Brings Triples Their Revenue with Google Maps

My favorite case study is from my own family business, NL Kile Construction. As a small remodeling company in North Idaho, it never took much to keep us busy. However, in 2018 we found ourselves in a slow patch.

The majority of our jobs in the last decade came from referrals and Homeadvisor. Over the years, HomeAdvisor got too expensive for the low quality of leads they provided. At this particular time, referrals just weren’t coming in. We had to figure out how to attract customers on our own.

As the owner of a digital marketing company, I knew exactly what to do. We collected the pictures from our jobs over the years and gave our website a much-needed facelift. Then, we updated and optimized our Google Maps listing and connected to our website.

I used Google Ads to kickstart the whole thing and brought in 3 jobs that carried us over the remaining winter months. I only had to spend $250 on ads to bring in $35,000 worth of projects. Not bad! We asked those happy customers to leave us some reviews on our Google Maps listing. We are over 10 at this time.

That was almost 3 years ago. Over this time period, our website and Google Maps listing has kept us as busy as we can be. In 2020 alone we had over 75 inquiries about projects and did 3x the revenue of our best year prior. If we wanted to hire more people we could have quadrupled for sure, but we don’t want to be that big.

What did we do when we had too many leads?

At one point the sheer volume of calls and emails we were getting was just too much for us to keep up with. This is when I set up an automated calendar to allow people to schedule appointments without having to talk to me on the phone. It spits out all of their information into our CRM so all we have to do is remember to check our calendar and go meet people when the time comes.

I have our office person call and confirm the appointments just to make sure we aren’t wasting any time. It really is the perfect setup for a contractor that is out in the field working all the time and doesn’t have time to answer the phone all day.

Appointment verification service can be added to any of the lead generation services we offer so you don’t have to worry about anything until it’s time to meet people to look at their job.
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Don't Be Shy, Let's Talk About Your Business

Don’t be afraid to send us a message and ask us a question, we are here if you need any advice before you make a decision. Just send us a message and we will respond to you as soon as we are available. We were all at a point where we didn’t know much and we understand how valuable it would’ve been to just ask a question to someone with years of experience.

Don't be shy, go ahead. Ask us any questions that are on your mind.

Don’t be shy, feel free to send us a message and ask us any questions that are on your mind. We will be happy to give you advice on what you should do for your business whether you are ready to work with us or not.

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Let me save you some time with a short video on how local service companies get leads online.