Marketing for Water Treatment Companies

The water treatment industry is a great one to be in these days. People are spending more time at home than ever and they are doing everything they can to make that home as comfortable as possible. Our clients in the water treatment business are breaking records every month and the smart ones are locking in their spot at the top.

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Water Treatment Marketing Services

As the internet advances, people are turning to their computers and smartphones to find water softeners and get their water tested. Whoever they see in Google at the top of the list is who they are going to call. That’s what we do: Make sure your company is at the top of the list.
  • Website Design and Maintenance
  • Search Engine Optimization
  • Google Ads and Bing Advertising
  • Content Marketing
  • Conversion Rate Optimization
  • Analytics Tracking & Reporting
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Target Those Areas You Know Struggle With Water Issues

We all know that the water that comes out of the ground changes depending on where you’re at. Your neighbor might have the best water on the planet while you’re sitting there chugging arsenic. Your sales staff comes across this situation all the time, so why doesn’t your marketing target these areas and bring peoples’ attention to the problems right under their feet?
Through working with water treatment companies like yours we’ve learned how to hyper-focus our marketing and target the locations where people need your help the most. Our services are not cookie cutter. We adapt to your business and your market in order to produce results beyond what other companies can dream of.

Marketing Works Great with Fixed-Cost Businesses

If you’re like most water conditioning companies, your costs are fixed whether you’re installing 3 systems per day or 0. Your saving grace is your margins. They are great and make for amazing potential when it comes to marketing and advertising.

It’s important to track your numbers though. Marketing costs can get out of hand quickly if you aren’t paying attention and properly tracking everything. We insist on tracking everything because we want to know as badly as you do how well our efforts are paying off. We track everything including:

  • Custom tracking numbers to show where people are seeing your phone number.
  • Contact form submissions Slack, email, and text-alerts so inquiries get answered immediately.
  • Clicks on your website so you can see what links people click on.
  • What keywords people type in to find your website.
  • CRM integrations to speed up the sales process and automate tedious tasks.

From the Fundamentals to the High-Level Methods, We Have You Covered

A healthy marketing system that produces consistent results is like The Hurst Castle. It’s beautiful to look at and draws people from all over to pay attention. The key is that it’s built on a solid foundation, otherwise it would crumble into a pile of rubble. Don’t let your business crumble. Build a solid foundation.

Our approach to marketing always starts with a look at the foundation. I run into tons of companies that are investing tens of thousands of dollars per month into marketing and their website is absolute rubbish. It makes me cringe when I see it, but I’m happy to be able to blow the whistle.

The foundations of any local business marketing is a professional website and a Google Maps Listing. Just about 90% of people turn to Google Search to find water softeners and other water treatment services they are looking for, so being on top of Google is key. What’s on top of Google? Google Maps, of course.

Google Maps is a free way to get to the top of Google Search for people searching in your area. If you aren’t there, shining with your dozens of 5-star reviews, then your competition is taking a lot of customers from you. Are you going to keep letting them do that?
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Here is what our leads look like

Let's Build a Great Marketing Foundation

The first step is to apply for an audit. We will dig into your website and other online assets and compare them with your competitors. We’ll then assess your market to determine how we would approach marketing to reach the goals you lay out for us. If we decide to work with each other after the audit, the cost of the audit is deducted from the setup costs for the project since we would have done this first anyway.

Don’t wait! We only work with one company per area and we’re probably already talking to your competitors. It’s first come first serve!

I look forward to speaking with you.

Don't be shy, go ahead. Ask us any questions that are on your mind.

Don’t be shy, feel free to send us a message and ask us any questions that are on your mind. We will be happy to give you advice on what you should do for your business whether you are ready to work with us or not.

Let me save you some time with a short video on how local service companies get leads online.