A healthy marketing system that produces consistent results is like The Hurst Castle. It’s beautiful to look at and draws people from all over to pay attention. The key is that it’s built on a solid foundation, otherwise it would crumble into a pile of rubble. Don’t let your business crumble. Build a solid foundation.
Our approach to marketing always starts with a look at the foundation. I run into tons of companies that are investing tens of thousands of dollars per month into marketing and their website is absolute rubbish. It makes me cringe when I see it, but I’m happy to be able to blow the whistle.
The foundations of any local business marketing is a professional website and a Google Maps Listing. Just about 90% of people turn to Google Search to find water softeners and other water treatment services they are looking for, so being on top of Google is key. What’s on top of Google? Google Maps, of course.
Google Maps is a free way to get to the top of Google Search for people searching in your area. If you aren’t there, shining with your dozens of 5-star reviews, then your competition is taking a lot of customers from you. Are you going to keep letting them do that?