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Why Do Businesses Pay for PPC Ads?
This sorting takes time and it’s done very carefully. The result for business owners and managers like us is that we can’t just create a website and pop up at the top of the list. Google makes us wait and sometimes even jump through hoops to be seen. That is, of course, unless we pay them.
Pay per click: How search engines like Google make their money
We pay Google every time someone clicks on our website in the search results. As you can imagine, it can be pretty difficult to know what keywords to bid on, how much to bid, where to bid on them, and so on.
In order for Google Ads to work, you need to play the game correctly or risk wasting vast amounts of time and money. It’s easy to blow your entire bank account in an afternoon if you aren’t careful. For most businesses, it’s smart to hire someone like us to manage it for them.
How can I get started with PPC?
If you have tried PPC in the past, we will need access to your existing Google Ads account as well as access to any analytics tracking you have set up. The more data we have, the better the information and suggestions we can share with you.
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How much should I spend on Google Ads?
How the number work in your business will depend on well, your numbers. If you need help figuring this out, that’s something we can help you with. We can also look at your competitors and assess what they are doing to give you an idea of what might work well for you.
The bottom line is that PPC advertising is like a cash machine. You put money in and you get money out. As long as you are getting out more than you put in, it’s profitable. You’ll want to know exactly how profitable you need it to be in order to be worth the bother. Again, we can help you figure that out.
What if I’m already doing SEO or other types of marketing?
If you haven’t nailed it on the fundamentals, then you aren’t ready for PPC yet. Skipping this important step will yield subpar results and probably waste your time and money. Not sure if you have the fundamentals right? We offer a very affordable auditing service where we go in and check out what you have going on. We also look at your market and competitors in order to help you determine the best options for you.
Once you have the fundamentals in order, the other strategies, like PPC, all work together flawlessly. Google Ads works hand-in-hand with SEO or even as a standalone strategy. The trick is to know what you’re doing and properly track the results. If you can see what is happening, then you can do more of what works and less of what doesn’t work.