Why Do Businesses Pay for PPC Ads?
It used to be the case that you could just create a website and the internet would take care of the rest. That stopped working when the number of websites shot up into the billions. Search engines had to get better at identifying good websites from bad websites, so they learned how to sort them based on value.
This sorting takes time and it’s done very carefully. The result for business owners and managers like us is that we can’t just create a website and pop up at the top of the list. Google makes us wait and sometimes even jump through hoops to be seen. That is, of course, unless we pay them.
This sorting takes time and it’s done very carefully. The result for business owners and managers like us is that we can’t just create a website and pop up at the top of the list. Google makes us wait and sometimes even jump through hoops to be seen. That is, of course, unless we pay them.