As soon as a website touches the internet, there are thousands of hackers trying to get into it. People around the planet have created bots that roam the internet nonstop trying to break into websites.
About 6 months ago, one of my own websites, kileconstruction.com, was hacked by someone who created a Japanese eCommerce store that sold fake products. Luckily we caught it within a month, but a lot of damage had already been done. My website was showing up on Google for tons of weird stuff. To this day there are still some of my webpages in Google showing even though they don’t actually exist anymore. It won’t be much longer and Google will stop showing them entirely.
I was very lucky that we caught it early because we were able to reverse the damage being done and rescue the website. This is important because this website brings in 20+ high quality leads every month for my family’s remodeling business. To lose that would have been a huge blow to us.
This example shows how important it is to be paying attention to your website on a regular basis. A website is usually the first impression people get for you and your business so keeping it an A+ makes everything else in the business easier.