Before launching into marketing, I was just like you – a contractor focused on the tools and trades. Growing up in my father’s remodeling company from age 13, I learned the business the hard way: setting trusses in summer heat, digging foundations in winter frost, and doing whatever it took to get the job done right. Through my twenties, I worked every aspect of construction, from framing mansions to running one-man bathroom remodel crews.
"That crisis forced me to learn marketing from necessity, not theory."
Everything changed in the winter 2016 when our biggest project fell through, leaving us with zero work in the pipeline. That crisis forced me to learn marketing from necessity, not theory. After successfully bringing in new leads and saving the business, I had my “enough” moment while setting the same toilet for the fourth day straight. I realized I could help more contractors by solving their marketing problems than by setting toilets. I founded Adapt Digital Solutions with a simple mission: help contractors take control of their growth using proven marketing systems. My first client? The same boss whose business we saved – and he’s still with us eight years later.